Unlocking the Inbox: A Salesloft Guide to Email Deliverability
Hey Salesloft Champions,I’m Sam Gorfti, a Senior Channel Health Engineer here at Salesloft, and I focus on ensuring our platform's email, dialer, and sms channels are as healthy and effective as possible. We’ve seen your questions and feedback about email deliverability, sender reputation, and how to maintain strong reply rates—and I’m excited to dive into that today.Think of email deliverability not as a single checkbox, but as a long-term reputation you build with inbox providers like Google and Microsoft. Every email you send is a vote for or against that reputation. Our goal is to make sure every vote is a positive one, turning your sends into valuable conversations.Here are the key pillars of strong email deliverability that will help you protect your reputation and boost engagement. Pillar 1: The Technical FoundationBefore you send a single email, you need the right credentials. Inbox providers want to verify that you are who you say you are. This is where your IT or Ops team com