Ever wonder how Salesloft should fit into your tech stack? Let's talk about it.
Last week, the Salesloft Customer Program team joined forces with our partner Heather Davis Lam, from Revenue Ops LLC, to chat through this very topic with us. Heather and her team help customers customers implement Salesloft all over the globe, including hosting sessions live at Saleslove events. These opportunities have helped her build relationships, learn new ways to support customers, and identify trends/patterns in how teams are using Salesloft. One pattern she identified over the years stems from the relationship between a marketing automation software, your CRM, and Salesloft. These platforms compliment each other, but ultimately serve different purposes - but not everyone fully understood this. When Heather and I set out to plan a webinar around this very common misconception, she suggested we chat through 3 important topics: defining Marketing Automation vs. Salesloft, understanding when the best times to use Salesloft are, and mapping out where Salesloft ultimately fits