Hey Salesloft Champions,

Brie Kriel here, Customer Success Manager at Salesloft! 👋🏼

I’m thrilled to share some insights on one of Salesloft's latest and most exciting updates: Content Agents, which includes AI Email Steps for Cadences and AI Emails for Plays! As a Salesloft expert, I've been diving deep into these features, and there's so much to love. Here’s a breakdown of my top 10 things:

Goal/Use Case:

For all the Sales Leaders and Sellers out there, Content Agents is designed to help you engage with prospects more effectively and efficiently by leveraging AI to generate highly personalized email content. This means more meaningful conversations with less time spent crafting individual emails.

Problem/Challenge:

We all know that personalization is key to successful sales engagement. However, creating tailored messages for every prospect and interaction can be incredibly time-consuming, and it's hard to keep messages relevant and up-to-date.

How Content Agents Helps Overcome This Challenge:

Here are my top 10 reasons to love Content Agents:

1. Saves You Time: AI generates email content for cadence email steps, freeing up your time to focus on other crucial parts of the sales process.
    
2. Increases Personalization: Content Agents uses AI to generate individualized email content for any signal, ensuring reps initiate meaningful conversations with deep context into the account and buying signal, at scale.
    
3. Dynamically Generated Content: Emails are generated in real-time, incorporating the most current context.
    
4. Easy to Use: The email configuration is similar to what you’re already used to in Cadences, making it a smooth transition.
    
5. Customizable: You have the power to review, refine, and edit AI-generated content or compose a message from scratch, ensuring the final message is perfect.
    
6. Improves Buyer Engagement: By sending highly personalized emails, you can significantly improve buyer engagement.
    
7. Enhances Follow-Ups: AI facilitates context-aware follow-ups and last-minute messaging adjustments.
    
8. Streamlines Plays: AI Emails for Plays generates individualized email content for any signal, streamlining your outreach.
    
9. Increases Efficiency: AI-generated content helps sales reps promptly follow up, improving deal velocity.
    
10. Uses Secure AI: Salesloft uses Microsoft Azure’s OpenAI for AI-generated email content, ensuring your data is handled securely.
     

Outcome:

With Content Agents, you can improve buyer engagement by sending highly personalized emails, scale your outreach efficiently, and ultimately drive better results.

I'm excited to hear how you and your teams are planning to use Content Agents! What are your favorite features or any questions you have? Let's discuss!