Write Email Subject Lines That Actually Get Opened
In sales, the biggest challenge isn't a "no”, it’s never being seen at all. To stay out of the "Promotions" tab and earn a click, your subject lines need to look like a one-on-one conversation, not a mass broadcast.Use these two rules for writing email subject lines that actually get opened. Rule 1: The 5-Word MaximumYour subject line has one job: get the email opened. If it’s too long, it looks like a marketing newsletter and gets deleted before the prospect even reads your name. Keeping it under five words ensures the recipient can quickly read it, and that the entire message is visible on a mobile lock screen. ❌ Avoid (Too Long/Salesy) ✅ Try (Under 5 Words) "Increase your ROI with our new Reporting Dashboard" "Question about [Company]’s goals" "Checking in to see if you have time for a call" "Ideas for [Project Name]" "Helping [Company] scale your engineering team" "Thoughts on [Topic]?" Rule 2: Prioritize Curiosity Over P