Hi everyone,
My organization uses a Content Committee made up of Sales Enablement and a group of high-performing sales reps to create and manage cadences.
Currently, individual reps are not permitted to create their own cadences. However, because our sales team operates across multiple regions globally, I'm curious whether this is the best approach. Different territories often require unique messaging and outreach strategies.
For organizations that allow Personal Cadences:
- What are the primary use cases?
- Under what circumstances is it beneficial to enable reps to create their own cadences?
- At what point does it make more sense to allow Personal Cadences rather than relying exclusively on team-wide cadences managed by a Content Committee?
I'd love to hear how others have approached this.