Hey Champions!
Welcome to the first Sideline Strategy of 2026!! We’re excited to continue sharing our latest tips and tricks to help you level-up in Salesloft. 🎉
This week Senior CSM,
Watch Leah’s ~10 minute walk through video below and make sure to ask any questions in the comments! 👇🏼
Cadence purpose:
The purpose of this cadence is high-level strategic engagement with C-suite and VP-level executives at Enterprise organizations. The goal is to initiate a peer-to-peer business conversation focused on [Insert your primary value prop, e.g., digital transformation or operational efficiency]. Avoid transactional language, 'checking in,' or feature-dumping. The AI should prioritize brevity, authority, and industry-specific insights that align with an executive’s focus on growth, risk, and bottom-line impact.
Email Prompt:
Hook: Start with a reference to a likely high-level priority for their industry (e.g., [Industry Trend]).
Value: Pivot to how we help organizations like [Company] solve [Specific Pain Point] to drive [Specific Outcome].
Tone: Professional, confident, and direct.
CTA: Suggest an 'exchange of ideas' or a 'brief introduction' rather than a hard demo request.
Constraint: Keep the entire email under 75 words. No fluff.
Call Prompt:
Generate a strategic call script and talking points for an introductory call with an Executive.
- The Opener: Acknowledge their time and lead with a 'Point of View' regarding [Industry Challenge].
- The 'So What?': Briefly state the quantified impact we’ve had on similar companies (e.g., 'We helped [Competitor/Peer] reduce X by Y%').
- Discovery Question: Provide one 'Executive-level' question that focuses on their 6-12 month strategic goals.
Objection Handling:
Include a brief response for the 'I'm too busy' or 'Not a priority right now' objection that pivots back to long-term value.
Thanks for watching!
Have a topic in mind you’d like to see? Drop it in the comments and our team will create a video!