Saleslove On Tour Session: Using Signals to Drive your GTM Strategy (London)

Data tells you what happened. Signals tell you what to do next. 

Access this Saleslove On Tour session deck below and fill out the workbook prompts for added learning! 💚

Prompts: 

Step 1: Discover the problem

Identify a single, pressing bottleneck or problem your team is facing (e.g., deals are getting stuck, manual research wastes time). 

My problem/bottleneck: 

Step 2: Define the signal 

Based on the problem, determine the signal that would indicate this problem is happening. What specific action, tag, or data update would serve as the trigger? 

My signal (the trigger): 

Step 3: Design the play 

Outline the sequence of actions that Salesloft would take in response to that signal. What steps would be in this new Play (e.g., Send an automated email, create a task for a rep/manager, alert a manager)? 

The play sequence: 

1. Action: 
2. Action: 
3. Action:

Have questions or want to share your takeaways? Drop them below!