Evolving buyer expectations, driven by a preference for digital, self-service, and personalised experiences, are reshaping the traditional go-to-market model. To meet today’s buyer where they are, marketing and sales must operate as a unified team.
We’ll explore real examples of what alignment looks like in action: building trust through joint planning and pipeline councils, using AI assistants to scale messaging and enablement, and turning real-time buyer signals into seller actions with LeanData and Salesloft.
Discover tactical examples to improve GTM collaboration and accelerate revenue growth.
Takeaways
- Align on shared goals across sales and marketing
- Bake partnership into process
- Form a cross-functional marketing and sales pipeline council for regular alignment
- Build a “one team” culture through intentional time together
- Operationalise success
- Bring marketing signals, messaging, and content directly into the seller workflow with LeanData + Salesloft
- Use AI to help drive consistency and scale knowledge sharing
Access this Saleslove On Tour session deck below and fill out the workbook prompts for added learning! 💚
Prompts:
What’s working well with how our teams are collaborating today?
What’s a successful joint program or example I can share with the rest of the group?
What’s one challenge I face with sales and marketing alignment?
What’s one thing I learned that I want to take back and try?