To move AI-generated emails (in cadences, one-off messages, and plays) from being generic templates to being dynamically crafted, highly personalized communications, teams must empower the AI with a deep understanding of the recipient and your company's unique voice. The best way to make this happen is to add content to your AI Knowledge Library.

When generating an email, the AI will query the Knowledge Library for context about the recipient's persona, industry, and your company's corresponding messaging strategy. It will synthesize this information to produce a draft that is strategically and stylistically aligned.

Let’s look at ways you can leverage the Knowledge Library to improve your communications. 

Practice 1: Incorporate Persona-Driven Language & Tone 

Include Persona documents and messaging standards into your Knowledge Library.

This practice ensures that AI-generated emails resonate with the recipient on a personal level. The AI can adopt the specific vocabulary, address the right pain points, and use a tone that is most effective for the persona being targeted. 

For example, an SDR executing an AI email step in a cadence where the AI identifies the prospect's persona ("Marketing Director") and industry ("Retail") can pull messaging guidelines from the "Marketing Director Persona" document and industry-specific language from the "Retail Solutions" brief to generate a highly relevant email draft that requires minimal editing.

Practice 2: Provide Industry & Business-Specific Messaging 

This allows the AI to dynamically adapt its language to align with the prospect's business context. An email to a manufacturing company can be automatically infused with relevant industry terminology and use cases, making the communications feel more credible and insightful.

• Examples of files to upload:
  • Messaging_for_Financial_Services.docx
  • Common_Manufacturing_Industry_Pain_Points.txt
  • >IndustryName]_Targeted_Solutions_Guide.pdf

Practice 3: Include Brand Voice and Style Guides 

To ensure consistent and on-brand communication, upload documents that outline your company's brand voice and tone. This helps the AI align the email's style, vocabulary, and overall messaging with your established brand guidelines.

• Examples of files to upload:
  • Brand_Voice_and_Tone_Manual.pdf
  • Examples_of_Good_vs_Bad_Emails_for_iPersonaName].docx

Conclusion:

By following these best practices, you can significantly enhance the effectiveness of your AI-generated communications. Providing the AI with rich, contextual knowledge about your target personas, industries, and brand voice will lead to more dynamic, personalized, and impactful emails, ultimately driving better engagement and results.