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Part 5: Salesloft Presents Cadence Masterclass with Sam McKenna — Email 1

  • March 11, 2026
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Master the most important email in your entire cadence: Email 1. This session deep-dives into the structure of a high-converting initial cold email, from the opening line to the "low-friction" close.

What you’ll learn:

  • What NOT to include  in Email 1
  • The "Dirty Pan" technique: How to engineer your first email
  • How to write a "prebuttal" to address potential objections 
  • Why asking for interest beats asking for time

Watch the next video in the series:  Video 6 — The Active Selling Phase (Emails 2-4)