With the heavy lifting of Email 1 done, we move on to the follow-up, which Sam likes to refer to as the emails “where the meeting is won.” This video covers Emails 2 and 3.
What you’ll learn:
- How and when to send an effective "bump" email
- When and how to reframe your value to hit the same bullseye from a different angle
- How to use a customer story that proves ROI without sounding like a brochure
Watch the next video in the series: Video 7: The Nurture Phase (Emails 5-9)