Maintaining relationships with target accounts can be challenging, especially when engagement seems to stall. A well-structured Nurture Cadence can ensure that you stay connected and continue to bring value to your prospects.
Here’s how to effectively use a Nurture Cadence:
🎯Target Audience: Prospects who have gone quiet or requested to pause engagement for 3-6 months. These are leads who have shown interest but need more time or have fallen off the radar.
Best Practices:
- Start your Nurture Cadence appx. 2 weeks after previous engagement– this allows prospects a little breathing room
- Use Automation Rules to trigger leads directly into this Cadence when a prospecting Cadence ends
- Only include email steps, with the exception that the prospect posts some LinkedIn content you can engage with. If the prospect becomes a Hot Lead in Salesloft, call to engage from there
- Consider sharing content that is not built by you. Share blog posts from other experts and pull out quick takeaways
Here’s a look at a Nurture Cadence:

Keep nurturing and adding value! 🌟
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