Skip to main content
Help Articles Academy Support Salesloft.com

For full-cycle reps and Account Executives looking to self-source and close more deals, a month-long outbound Cadence can help you build credibility with high-priority decision-makers.

 

Here’s how you can set one up:

 

Cadence Duration:

🗓️ 1 Month: Run this Cadence over one month with extended gaps between steps. By spacing out steps, you can create more meaningful touches that stand out to recipients.

 

Target Audience

🎯 High Priority Decision Makers: Focus on key decision-makers within your target accounts or territory. If your goal is to book a meeting at the end of this cadence, you want the decision maker to be part of the call so you can quickly shift from a lead to an opportunity.  

 

Best Practices

  • First email should be heavily personalized to the individual prospect
  • Consider using video in the 2nd or 3rd email step
  • Leverage LinkedIn to like, comment, or generally engage with the prospect

 

Here’s a look at a Full-Cycle Outbound Cadence:

 

#SalesStrategy #FullCycleOutbound #LeadGeneration #SalesBestPractices #ClosingDeals

 

Additional Resources

Check out our knowledge base to learn how to:

Hello community. I am considering using this Framework to engage with my prospects. I was wondering if someone has any examples of how to engage within each of the steps of the cadence and if you have any email templates depending on the step, call scripts and tips to engage through linkedin. 

I am a BDM for LATAM market prospecting financial institutions engaging with High Level Decision Makers (C-level and VPs) that normally is difficult to engage with them. Would be great if some one have used this framework and could give me some pieces of advice to have better results. 

Also i was wondering if the cold call is still effective and for this buyers personas is a good way to engage with them ? i feel it is a little intrusive and can call them in a bad moment. What do you think? 

Hey Diego, 

 

Great questions!! My biggest tip if you are engaging with C-suite Leaders & VPs is to ensure you’ve done thoughtful and meaningful research to frame your emails. You should aim to personalise at least 20% of your emails! 

 

Best

Thanks Alice, 

I will do it. Do you have any good templates yous for contact and i can personalized with the info i have researched?

Or if you can share with me examples would be great! 

 

Thansk! 

Reply


Didn't find what you were looking for?

Ask a question
Terms & ConditionsCookie settings