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Sideline Strategy of the Week: Cadence Attribution

  • October 15, 2025
  • 2 replies
  • 39 views

BrynjaHill
Community Manager
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Hey Champions, 

 

Happy Wednesday! Here’s your latest Sideline Strategy of the week. 

 

Andi Gunadi, Solutions Architect, is here to talk about how you can make sure your cadences get credit for meetings and opportunities. 

 

Watch the ~3 minute video about attribution below and make sure to drop your questions for Andi in the comments 👇🏼

 

 

Thanks for tuning in! 🎬

2 replies

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  • Champion
  • 1 reply
  • November 6, 2025

Hi there! 

Great information - curious on attribution from Opportunities..if the Opp is created after some back and forth e-mails from Outlook, like if an SDR is scheduling a handoff meeting with AE, would the Opp be attributed to the cadence, or not because the “most recent” activity would be a synced one-off e-mail?

 

Thank you!


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  • Champion
  • 1 reply
  • November 13, 2025

Hey Matthew, 

If another non-cadence activity occurs between the cadence step and opportunity creation, the attribution breaks and we do not attribute the opportunity to the cadence in-app. Hope this helps!

 

Thank you!