Building a cadence is a balancing act between persistence and annoyance. This session outlines the ideal 10-email baseline and explains how to strategically layer in phone and social touches based on your specific buyer persona.
What you’ll learn:
- Why to start with a 10-unique-email baseline
- How to audit your cold calling data to see if it’s actually worth your time
- The 3 phases of a cadence: Active Selling, Nurture, and Breakup
- The "Golden Rule" of timing: How many days to wait between touches
Watch the next video in the series: Video 4 — Personas, Subject Lines, and Preview Text