What is the actual job of a sales email? Hint: It’s not to sell your product. This video explores the core philosophy of outbound cadences, focusing on selling the meeting and educating the buyer. Sam also dives into the "boring but important" side of sales success: Cadence Hygiene.
What you’ll learn:
- Why you should sell the meeting, not the product
- The importance of consistent inputs for clean data
- How to measure success beyond just "meetings booked"
- 4 key metrics to track
Watch the next video in the series: Video 3 — The Anatomy of a Cadence