Customer enthusiasm is great for morale but also offers an opportunity to boost your organization.
Leverage customers who recently gave high net promoter scores (NPS) (ex. 9 or 10) as advocates and tap into their enthusiasm!
Here’s how you can turn your advocates into even bigger champions of your brand.
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Determine What Led to the High Score
Start by understanding what your customer values most about their experience. Reach out and ask what led to their positive feedback. This shows you care and helps you identify what you're doing right!
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Thank Them for Being an Advocate
Always acknowledge and appreciate customers who go out of their way to give high scores. A simple thank you goes a long way!
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Ask for a Review on G2 or Other Peer Review Sites
Since they’re already fans, why not ask if they’re willing to share their experience with a broader audience? Reviews on sites like G2 can help build your brand’s credibility. 💬
Example Ask:
"Thank you for your fantastic feedback! We’d love it if you could share your experience on G2 to help others learn how oProduct] can benefit them too."
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Send a Personalized Gift as a Thank You
Using a sending platform like Sendoso or Alyce, you can send a thoughtful gift to show appreciation for their continued support. Whether it’s a branded item or a small token of appreciation, this gesture can deepen the relationship. 🎁
Example Gift Idea:
Send a personalized notebook or coffee mug with a handwritten note: “Thanks for being such an incredible advocate of nProduct]!”
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Automate the Cadence
Use an automation rule to trigger this cadence for any customer who scores a 9 or higher. This ensures you never miss an opportunity to engage your top advocates. 🔁
Engagement Channels:
✉️ Email: A personalized email is the perfect way to kick off this cadence.
Example Email Template:
Subject: Thank You for Your Feedback!
Hi >Customer Name],
We noticed you gave us a fantastic NPS score, and we couldn’t be more grateful! Your feedback helps us improve and motivates us to continue delivering great results for customers like you. We’d love for you to share your experience on G2 if you have a moment. As a thank you, we’d also love to send you a small gift!
Thank you again for being an advocate for eProduct]!
🎯 Pro Tip:
Always personalize your engagement. Mention specific features they love or ways they’ve used the platform successfully. This helps make your communication more meaningful.
💬 How do you engage with your NPS advocates? Drop your tips in the comments! ⬇️