Changes in the workplace can be challenging to navigate, especially when the change requires you to step into new territory.Â
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Factors like organizational restructuring and increased hiring may result in opportunity handoffs, where a new rep is brought in to manage an existing opportunity.Â
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In these cases, many reps opt for sending a quick email introducing themselves, however, without a proper strategy, you can risk the deal fizzling out before you’ve been given a chance to work your magic.Â
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Setting up a New Rep Intro Cadence can transform your introduction into a strategic advantage and allow you to position yourself as a trusted advisor.Â
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Here’s how you craft one:
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New Rep Intro Cadence Objectives
Engage with key contacts and decision-makers and turn initial interactions into meaningful opportunities.
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Target Audience
- Main POCs: Your primary contacts in each account
- Decision Makers: Additional influential figures crucial to the sales process
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Best Practices
- Kickoff with Value: Start your first email with insights that matter. Share how you can help them build on their success and spotlight any overlooked opportunities.
- Engage on LinkedIn: Connect with your contacts and build rapport. Share relevant content and interact with their posts to stay top of mind.
- Showcase Value: Highlight how your products or services can add value, especially in areas they might not be fully utilizing. Your aim is to position yourself as a resource they can’t ignore.
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Additional Resources
Check out our knowledge base to learn how to:
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