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Opened Emails Definition

  • December 10, 2025
  • 2 replies
  • 10 views
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Below is the definition of opens on this page https://help.salesloft.com/s/article/Salesloft-Analytics-FAQ?language=en_US#How_much_detail_can_I_see_in_Analytics.

A few questions: 

  1. Does this mean that if an email is sent to two email addresses at the same domain, and both email addresses open the email, only open is counted?
  2. ‘The number does not display the number of opens for a single email.’ I’m not following. What does this mean?

 

What does Email Opens include?

Email opens in analytics counts how the number of emails that have been opened at least once. The number does not display the number of opens for a single email.  

Emails opened by someone with the same domain are excluded from email counts.

Best answer by salesloft_alexk

Hi Adam!

 

Great question - happy to help ◡̈

 

Point 1. Same domain, is referring to the domain of the person who is sending the email. So in our case, we will not count email opens sent from our Salesloft domain. We will not track any internal emails/activity as this would skew the open metrics.

 

Point 2. It is referring to unique opens, in other words - if you send 10 emails and 5 of them are opened (regardless of how many times each 5 of those emails are opened i.e repetitive opens) the email opens metric shows 5. It doesn't show if one email was opened 10 times or another email was opened 6. It is counting only the first time that email was opened.

 

Happy Lofting! 

2 replies

S
Lofter
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Hi Adam!

 

Great question - happy to help ◡̈

 

Point 1. Same domain, is referring to the domain of the person who is sending the email. So in our case, we will not count email opens sent from our Salesloft domain. We will not track any internal emails/activity as this would skew the open metrics.

 

Point 2. It is referring to unique opens, in other words - if you send 10 emails and 5 of them are opened (regardless of how many times each 5 of those emails are opened i.e repetitive opens) the email opens metric shows 5. It doesn't show if one email was opened 10 times or another email was opened 6. It is counting only the first time that email was opened.

 

Happy Lofting! 

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  • AdamMurphy
  • Author
  • Champion
  • December 12, 2025

Thank you!

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