Inbound content downloads are a great sign that someone is interested in your product. They’ve gone through the steps to download an ebook or pamphlet. Now it’s up to you and your team to show what other value your product can offer. 

Here’s how to convert content downloads into opportunities:

Best Practices:

• Create an Inbound Content Download Cadence (see image below)
• Use Automation Rules to trigger leads directly into this Cadence
• Assign the leads to the rep who owns the account. This informs their overall account strategy.
• An Inbound Content Download Cadence should only include email steps. If the prospect becomes a Hot Lead in Salesloft, call to engage from there.
• Emails should be high on value related to original content, low on hard call to actions

Benchmarks & Goals:

• Aim for a 11.5% to 12.3% conversion rate for Hot Leads.
• Use a Call Now Cadence to capitalize on Hot Leads and maximize engagement.

Here’s a look at an Inbound Content Download Cadence:

Enhance your follow-up strategy and turn content downloads into valuable opportunities! 🌟 #LeadManagement #ContentMarketing #SalesBestPractices #LeadNurturing

Additional Resources

Check out our knowledge base to learn how to:

• Create a Cadence
• Add an Email Step to a Cadence
• Insert Calendar Links into an Email
• Create an Automation Rule