Maintaining relationships with target accounts can be challenging, especially when engagement seems to stall. A well-structured Nurture Cadence can ensure that you stay connected and continue to bring value to your prospects. 

Here’s how to effectively use a Nurture Cadence:

🎯Target Audience: Prospects who have gone quiet or requested to pause engagement for 3-6 months. These are leads who have shown interest but need more time or have fallen off the radar.

Best Practices:

• Start your Nurture Cadence appx. 2 weeks after previous engagement– this allows prospects a little breathing room
• Use Automation Rules to trigger leads directly into this Cadence when a prospecting Cadence ends
• Only include email steps, with the exception that the prospect posts some LinkedIn content you can engage with. If the prospect becomes a Hot Lead in Salesloft, call to engage from there
• Consider sharing content that is not built by you. Share blog posts from other experts and pull out quick takeaways

Here’s a look at a Nurture Cadence:

Keep nurturing and adding value! 🌟

#SalesSuccess #NurtureCadence #SalesloftTips #SalesTips #NurtureCadence

Additional Resources

Check out our knowledge base to learn how to:

• Create an Automation Rule
• Create a Cadence