By combining the automation of Cadences with the personalization of Plays, you can streamline and enhance your engagement strategy– and strike a balance between personalization and efficiency.

Here’s how you can combine the Cadences and Plays to enhance your engagement strategy:

1. Set Clear Objectives

Before you begin aligning your Cadences and Plays, ensure you have clear objectives. Are you looking to generate leads, nurture prospects, close deals? With a clearly defined objective in mind, you can identify the areas of focus for your team. 

Clear goals will help guide your strategy so you can ensure that every interaction is purposeful and moves the prospect closer to a decision.

2. Start with a Strong Cadence

Cadences help automate your communication flow, ensuring consistent follow-ups. By creating a well-structured cadence, you can guide your prospects through a sequence of touchpoints without losing momentum.

Check out our tips for creating effective cadences.

3. Integrate Plays to Personalize at Key Moments

While Cadences provide structure, Plays allow you to inject personalization at key moments. 

Once you have your objective in mind and an established Cadence, consider key moments where you’d want to personalize. 

Set up a targeted Play that will allow your team to perform actions based on real-time buyer signals.

Check out our Targeted Plays and Cadences article for examples of how to set up cadences and targeted Plays.

4. Monitor and Adjust

Regularly review the performance of your Cadences and Plays. Look for opportunities to refine your approach, whether it’s tweaking a message within a Play or adjusting the timing of a Cadence step.

Check out the Cadence Step Analytics and Content Performance Analytics to learn more. 

Additional Resources

Check out our knowledge base to learn how to:

• Create a Cadence
• Create a Play
• Start with Cadence Frameworks
• Targeted Cadences and Plays