For full-cycle reps and Account Executives looking to self-source and close more deals, a month-long outbound Cadence can help you build credibility with high-priority decision-makers.
Here’s how you can set one up:
Cadence Duration:
🗓️ 1 Month: Run this Cadence over one month with extended gaps between steps. By spacing out steps, you can create more meaningful touches that stand out to recipients.
Target Audience
🎯 High Priority Decision Makers: Focus on key decision-makers within your target accounts or territory. If your goal is to book a meeting at the end of this cadence, you want the decision maker to be part of the call so you can quickly shift from a lead to an opportunity.
Best Practices
- First email should be heavily personalized to the individual prospect
- Consider using video in the 2nd or 3rd email step
- Leverage LinkedIn to like, comment, or generally engage with the prospect
Here’s a look at a Full-Cycle Outbound Cadence:
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Additional Resources
Check out our knowledge base to learn how to: