Corporate gifting can be a powerful way to build and maintain relationships. To ensure your gifts resonate and leave a lasting impression, follow these best practices:

1. Know When to Gift

Gifting demonstrates appreciation and can foster positive relationships. However, it is important to know when it’s appropriate to gift. Corporate gifting can be appropriate in several contexts, including onboarding, holidays, conferences, or events. 

Check out your organization’s policies on corporate gifting.

2. Make It Personal

Personalization is key in corporate gifting. Record details about your contacts, such as birthdays, interests, hobbies, and charities they support. Whenever possible, handwrite a note or deliver the gift personally. This thoughtful approach makes a lasting impression.

3. Align Gifting with Tiers

Tailor your gifting strategy based on the persona and seniority of the prospect. Customize your approach to fit their sales cycle and Cadence. Treat each prospect uniquely to show that you value their individual needs and preferences.

4. Leverage Seasonal Holidays and Occasions

Use national holidays and special occasions to make your gifts more relevant. For instance, align gifts with events like Earth Day to create a connection and streamline your offering.

5. Celebrate Wins and Successes

Timing is everything when it comes to gifting. Celebrate positive outcomes, such as closed deals, anniversaries, promotions, or role changes. Data shows that involving a gift in the sales cycle can double your close rate, making it a powerful tool for strengthening relationships.

6. Use Cadences to Assess and Scale Corporate Gifting 

Corporate gifting is a thoughtful gesture, however, it is important to assess the value and scale. Use Cadence “Other” steps or “General" tasks to log this activity type and assess the value.

How do you approach corporate gifting? Share your strategies and experiences in the comments below!

#CorporateGifting #SalesStrategy #Personalization #ClientEngagement #BusinessGifts