A/B Testing with Cadences allows you to test engagement by comparing touchpoint strategies. By incorporating A/B testing into your Cadence workflow, you can learn what really resonates with your customers and fine-tune your strategies for maximum impact.
Note: A/B Testing is randomized, meaning, there is no control over who gets what, which can be beneficial for the experimentation aspect.
Here’s a list of best practices that show how to use A/B Testing in your process and the types of criteria you can test:
Best Practices:
- Test 1 element at a time, ex: focus on testing email subject lines
- Establish clear success metrics for each Cadence and for each step in a Cadence
- Set up monthly reviews with your Cadence committee focused on the outcomes desired
- Don’t be afraid to be proven wrong when trying out a new tactic. It’s okay to revert back to what was working!
- Set a threshold for number of sends before declaring a winner
Criteria to Test:
- Subject line
- Preview text (especially important for cases with high mobile usage)
- Email content: Experiment with email length, tone, structure, introduction/opening statements
- Call to Action (CTA): We recommend only testing two CTAs at a time
- Embedded video
- Snippets
- Keywords (relevant to target audience)
- Templates
- Bullet points
We’d love to hear how A/B testing has worked for you! Share your best practices, what’s worked, what hasn’t, and any insights or tips you have for our community. Let’s learn from each other and optimize our Cadences together! Drop your thoughts and experiences below. Happy testing!
#ABTesting #SalesCadences #Optimization #CommunityInsights
Additional Resources
Check out our knowledge base to learn how to: