Managing cadence libraries in Salesloft can be tricky. Sometimes it involves a bit of a balancing act where you need to moderate team cadences versus personal cadences, identify what cadence tactics work versus which don’t, and keep cadences fresh and relevant. Over time, many users find their cadence library growing chaotic and messy, rather than clear and helpful.

At Salesloft, we run into these same issues. Drawing from my experience as a former Customer Success Manager, I recognized the importance of treating our internal processes with the same rigor as we do for our clients. 

Last year, when I started as the Tech Stack Enablement Manager, one of the first things I did was work with our Consulting Services team to check how we were using Salesloft using something called the Basic - Assess Bundle

When we checked how we were using Salesloft, one major thing we learned was that our cadence library had grown too much—it had over 6,500 cadences! This was far from manageable or measurable.

So, we embarked on a journey. Collaborating with our Systems, Services, and Enablement teams, we decided to clean up our internal cadences, deprecate outdated and unused cadences, and create a library we could effectively track and measure.

Here’s how we decreased our cadence library to increase our cadence outcomes:

Bulk Export & Initial Review

To start our cadence cleanup, we obtained a bulk export of all our cadences. Bulk exporting allows you to load all of your cadence data into a single file where you can review the data. 

The exported list gave us a holistic view of our cadences, allowing us to easily identify cadences that had no activity, no People…etc. During our initial review process, we used the bulk cadence Archive option to remove a total of 4,371 cadences.

Secondary Review

Next, we pinpointed cadences that had minimal activity and cadences that were owned by inactive users. During this secondary review, we eliminated an additional 1,190 cadences.

Strategic Alignment

Finally, we worked with our XDR organization to reduce the number of cadences to 938. A big part of this was moving the XDR team away from using personal cadences and team cadences to only using team cadences.

Measurable Outcomes and Results

These efforts have already yielded significant gains, with a 50% increase in reply rates and a 250% increase in click rates. Also, our emails' open rate is around 20%, and we're working to improve that by making better subject lines inside of cadence emails.

Future Optimization

Moving forward, we are aligning with our COMM AE team to optimize cadences for our Spears, Nets, and Seeds strategy. This strategy will involve integrating Salesloft Automation rules and LeanData graphs to streamline task management for our AEs.

We have also revitalized our COMM AE cadence committee and launched an outbound data analysis committee.

We will continue refining our process and strategy, and in the coming months, we plan to launch a Client Account Executive Cadence Committee to maintain momentum and ensure continuous improvement.

Join us in this forum to share your experiences, challenges, and best practices for managing your Salesloft cadence library. Let’s learn and grow together!