Hey @remyers! 

Thanks for your question - it’s a great one. 

I have a few ideas: 

I assume the sport specific content happens in the first step of a Cadence and the rest of the email steps could be pretty generic: 

• Set up 1 step cadences based on Sport
• Set up an automation rule to move those people to a general cadence after that first step
• Once that cadence is complete - if they didn’t convert, move them to a longer nurture cadence. 

The automation rule for points 2 + 3 would looks similar to this: 

Hope this helps! 

Are the triggers and rules a specific product?

Hey ​@Michael_BE ,

Sara here from Customer Success. 

This is part of Automation Rules, a feature in Salesloft. 

How to Create an Automation Rule

Common Automation Rules + Use Cases

Does that answer your question?

​@SWaldman love the route you took here. 

Key things are to never let a prospect just go into “purgatory” ​@remyers - we’ve also added a new stage so we can keep track and also report on. So, once they go through the above ^ scenario their stage would change to something like: “working → nurture → never responded” 

So then every (say 6 months) we could gather up the “never responded leads” and repurpose and/or dive into them a bit more for clarity on “why they might not have responded” as an example. 

​@Jeff_Burns That is a great idea! Thanks for sharing.