Trackers are keyword identifiers that you can use to scan Conversations transcriptions.

Check out these best practice tips for leveraging Conversation Trackers

1. Use Specific Keywords and Phrases:
   • When creating tracker terms, use specific keywords and phrases that are relevant to your goals. Avoid using generic terms that may result in too many false positives.
   • Example: Instead of using "price," use "discount" or "cost savings."
2. Group Related Terms Together:
   • Create tracker groups that contain related terms. This helps in organizing your trackers and makes it easier to analyze the data.
   • Example: Create a tracker group for "Objections" that includes terms like "too expensive," "not interested," and "no budget."
3. Use Trackers for Coaching:
   • Managers can use tracker groups as a coaching tool to ensure important subjects are mentioned or to help reps eliminate crutch words.
     1. Example: Create a tracker group that includes "so" and "and" to help a rep become more aware of their speech patterns.
   • Source: Conversations Admin Checklist
4. Monitor and Update Trackers Regularly:
   • Regularly review and update your tracker terms to ensure they remain relevant and effective. This helps in capturing the most accurate data.
   • Source: Manage Tracker Settings
5. Use Trackers for Quantifying Feedback:
   • Trackers can be used to quantify feedback and monitor how often certain objections arise or how reps handle specific situations. This data can provide actionable insights.
   • Example: Set up trackers to monitor how often a particular objection arises and evaluate how reps handle it.
   • Source: Best Practices from Salesloft Webinar on Conversation Intelligence
6. Ensure Trackers Are Enabled:
   • Make sure that your custom trackers are enabled and that the "Tracker Terms" are set correctly in your Salesloft settings.
   • Source: Manage Tracker Settings