Hi Team - I am curious what is a realistic goal for weekly imports for a BDR/SDR. Currently I have their targets set at 200 imports/week to achieve 15 meetings / week and 10 opportunities / week.
In addition, I am having issues with my team hitting their email domain limit which is postponing their outreach for days / weeks. This is effecting their on-time steps. Does anyone have a solution to this problem?
Thanks!
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Hi! Thanks for your questions.
For your BDR/SDR team, 200 imports weekly is a good starting point. To make sure you hit those 15 meetings and 10 opportunities, the quality of those imports is key. Team size, data quality, and your internal process will all play a big role. Keep a close eye on your results, and you may need to adjust based on your team's capacity and lead quality.
Regarding the email domain limits, here are a few things that can help:
Adjust Send Limits:
Salesloft recommends a daily send limit of 250 emails per user. You can adjust this in your team's Communication settings under "Email Send Limit and Delay."
You can also increase the Domain Send Limit in your Deliverability settings.
Email Delay and Staggering:
Keep your email delay at least 60 seconds.
Try spreading your email sends over multiple days to avoid hitting the limit all at once. Adjusting the "due date" on cadences can help with this.
Personalization:
Aim for 20-25% personalization in your emails to improve deliverability and engagement.
Email Authentication:
Make sure SPF, DKIM, and DMARC are set up correctly.
Google Postmaster Tools:
Use this to monitor your domain's reputation.
Multi-Channel Outreach:
Use phone calls, LinkedIn messages, and social media to supplement email outreach.
Automation and Monitoring:
Set up rules to monitor and manage email sends.
Data Cleanup:
Regularly review and clean your contact data.
These adjustments should help your team stay within their limits and keep their outreach on track!
Does anyone else have something to add to our list?
That’s an example of our settings which have a very low per-domain limit ^
With a high engagement target of 15 meetings you won’t want to disable this. Adding lots of contacts at one target account over a short period leads to manual spam reports drastically + enterprise spam filters blocking you.
You might want to try and adjust your approach to over a larger number of accounts, with fewer contacts per account during the initial prospecting flow to avoid hitting the limit. Here’s an example of how you could tier the approach depending on which segments you’re focused on:
SMBs = 1 active contact being added to the prospecting cadence initially.
Mid-Market = 3 active contacts being added to the prospecting cadence.
Enterprise =5 active contacts being added to the prospecting cadence initially.
The point @SheenaJohnson also mentioned on a data clean-up will be important, because your engagement targets are fairly high. Most contact data providers are focused on coverage rather than cleaning out spam traps. You could use a list cleaning provider to do CSV uploads and find risky contacts, or something that integrates to Salesloft to do this automatically.