Following up with webinar attendees is not only great for collecting feedback, but is also a great way to engage and nurture leads.
A Follow-Up Cadence can help you streamline your follow-up strategy, drive leads to the Sales Team, and ensure every lead is nurtured.
Here’s how you can implement one:
Best Practices:
- Automate lead entry into the Cadence.
- Assign leads to the account owner.
- Initiate conversations around webinar content to uncover opportunities.
Here’s a look at a Follow-Up Cadence:

Got some brilliant post-event follow-up strategies? Share them in the comments section.
Additional Resources
Check out our knowledge base to learn how to: