Scaling your outbound prospecting efforts can be tricky. Is it possible to maintain a high volume number of prospects that will hit your goals?

Fortunately, Salesloft makes high-volume outbound campaigns easy to manage, with an emphasis on speed and leveraging calls for a personal touch. 

Here’s how:

1. Focus on decision-makers in your target audience

The modern sales landscape involves more buyers than ever before. This is, partially, due to scale and companies wanting to make the right decision when it comes to buying. 

Focusing on decision-makers within your target audience ensures that you’re engaging all of the people who have the power to say “No”, i.e. stop the deal. 

2. Implement a High-Volume Outbound Cadence

Creating a High-Volume Outbound Cadence is a systematic approach to managing a large number of prospects. This type of Cadence provides clearly defined touchpoints, so you can ensure consistent and timely engagement.  

3. Perform research and data clean up during the initial call step

Use the initial call step to conduct research and clean up data. You can do this by asking questions and taking and updating notes.

This ensures that you have accurate and updated information for follow-up communications.

4. The first email should be built to personalize, but it’s okay to send without it

Ideally, the first email should be personalized. However, if you’re short on time, it is acceptable to send the first email without it. If you find yourself in this situation, opt for making the email relevant to the problems you’re solving.

5. Automate most of your emails and use A/B Test to tweak regularly

Most emails in a High-Volume Outbound Cadence should be automated. This makes it easier to handle high volumes efficiently. 

Since automated emails won’t involve personalization, regularly A/B test your email content and tweak it quarterly to improve performance.

Benchmarks & Goals

• Aim for a 77% to 91% increase in response rate by leveraging multiple channels. This multi-channel approach helps boost engagement and effectiveness.
• Target a 5% to 10% connection rate for phone calls. Ensuring your outreach is well-timed and relevant will improve your chances of reaching decision-makers.

Use the calls tab and the emails tab on the Prospecting Results Analytics Page to measure these goals! The cadences tab on the Content Performance Analytics Page will also provide some valuable insights. 

Here’s a look at a High Volume Outbound Cadence:

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Additional Resources

Check out our knowledge base to learn how to:

• Analyze Content Performance
• Create a Cadence
• Create an Automation Rule
• Draft an Email Step with AI