Sometimes, a deal slips away—a prospect chooses a competitor or decides to delay their decision. But that doesn’t mean the opportunity is gone forever. A Closed/Lost Nurture Cadence is your chance to keep the door open.
A Closed Lost/Nurture Cadence prompts you to send thoughtful, periodic check-ins and valuable content to stakeholders 6-12 months after the lost or stalled deal. Staying engaged with stakeholders keeps the relationship warm and allows you to position yourself for the moment they’re ready to revisit the conversation.
Here are some tips for Crafting a Closed/Lost Nurture Cadence to re-engage lost deals:
-
Start with Gratitude
Your first email is a perfect opportunity to thank them for their consideration. Let them know you appreciate their time and that you’re committed to staying in touch for future opportunities.
Here’s an example email template:
Hi 0Prospect's Name],
I hope this message finds you well! I wanted to take a moment to thank you for considering Your Company/Product] during your recent decision-making process. I truly appreciate the time you took to explore how we could work together.
While I understand that you’ve chosen a different path for now, I’d love to stay in touch. If you ever have questions or need assistance in the future, please don’t hesitate to reach out. I’m here to help!
Wishing you all the best, and I look forward to connecting again down the road.
-
Engage on LinkedIn
Don’t just wait for them to reach out—actively interact with their posts and updates! Comment on their achievements, share relevant insights, and show genuine interest in their success.
Here’s an example comment:
Congratulations on the recent achievement, tProspect's Name]! 🎉 It’s inspiring to see how your team is pushing boundaries in especific area or project they’re involved in]. If you're ever looking for insights or collaboration opportunities, I’d love to connect further. Keep up the fantastic work!
-
Share Valuable Insights
Position yourself as a helpful resource by sharing industry insights and articles from trusted experts. Be sure to highlight key takeaways that would resonate with them.
This reinforces your role as a knowledgeable and supportive connection without being overly promotional.
Here are some examples of resources to share:
- Industry Reports and Whitepapers
- Expert Blog Posts
- Webinars and Podcasts
- Infographics and Visual Guides
- Case Studies
Example email to share resource:
Hi aProspect's Name],
Still thinking about pSpecific Outcome]? Here’s an infographic that I found particularly helpful.
“mA Step-by-Step Guide to
Here’s a look at a Closed/Lost Nurture Cadence:
Don’t let lost deals stay lost! Now’s the perfect time to reconnect and turn them into wins. What strategies have you found effective in re-engaging lost deals? Share your tips and experiences in the comments!
#LostDeals #SalesReengagement #WinBackStrategy #SalesTips #DealRevival #Salesloft #SalesGrowth #CustomerEngagement #SalesLeadership