Picture this: you’ve just had a productive meeting with a prospect and you’re feeling optimistic about the potential partnership. But as days turn into weeks, you wonder—how do you keep that momentum going and ensure the opportunity doesn’t slip away? Enter the Deal Progression Cadence. 

A Deal Progression Cadence prompts you to engage the prospect to keep the conversation moving forward, and ultimately, advance to the next stage of the deal cycle. 

Here are some tips for crafting a Deal Progression Cadence to re-engage lost deals:

1. Start with a recap email 

Make the first step of your Deal Progression Cadence a recap email. Summarize key takeaways from your meeting and outline next steps. 

Here’s an example email template:

Hi rProspect's Name],

I hope this message finds you well! I wanted to take a moment to thank you for our conversation earlier today. I really enjoyed discussing specific topic or key point discussed] and learning more about lProspect's Company]’s goals.

Here’s a quick recap of what we covered:

Key Takeaway 1: 0Briefly summarize the first important point discussed]

Key Takeaway 2: 0Briefly summarize the second important point discussed]

Next Steps: #Outline any agreed-upon actions, like sending additional information, scheduling a follow-up call, etc.]

As we discussed, I believe our solution can help imention how your product/service addresses a specific need or challenge the prospect mentioned]. If you have any questions or need further information, please don’t hesitate to reach out.

Looking forward to our next steps!

2. Collect Valuable Email Templates

Build a bank of high-value, low-ask email templates. This helps closers position themselves as experts when reaching out, without overwhelming the prospect.

3. Engage with Intention

The way you engage impacts the relationship you build with prospects. When adding steps to your Deal Progression Cadence, consider the best way to engage each stage. 

Ask yourself: What makes the most sense for this stage of the deal? Calls, emails, or LinkedIn messages?

Here’s a look at a Deal Progression Cadence:

Implementing a Deal Progression Cadence keeps momentum strong and ensures nothing falls through the cracks. Share your approach to progressing deals and success stories in the comments!

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