Hey Sales Pros! Want to boost your cold prospecting? Here are some strategies for turning those chilly leads into warm conversations:
Best Practices:
- Consider including a video in the 2nd or 3rd email step
- Leverage LinkedIn steps to get creative and engage over social
- Last “Other” step is a holding tank. Consider using Automation rules to send them straight into a Nurture Cadence
- Refer to our messaging guide for ideas on building a content library
Benchmarks to aim for:
- 77%-91% increase in response rates with multi-channel outreach
- 20%-30% email open rate goal
- 5%-7% reply rate on your first email
Use the calls tab and the emails tab on the Prospecting Results Analytics Page to measure these goals! The cadences tab on the Content Performance Analytics Page will also provide some valuable insights.
Here’s a look at a Go-To Outbound Cadence:
Boost your cold outreach strategy and start turning those leads into opportunities today! 🌟
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Additional Resources
Check out our knowledge base to learn how to: