After a successful initial meeting with a customer’s leadership team, the real work begins. It’s one thing to make a strong first impression, but maintaining that connection over time can be the difference between losing a customer and re-engaging them.

A Leader Cadence can help you build a thoughtful engagement plan that keeps the lines of communication open and demonstrates continued investment in the customer’s success.

Here’s a look at a Leader Cadence:

Best Practice Tips:

• Connect on LinkedIn and check daily for promotions, new roles, birthdays
• Send personal videos when these types of events occur, as one off emails in parallel with this cadence