Webinars are a powerful tool for engaging prospects and customers, but ensuring high attendance can be challenging. 

Implementing a well-crafted Pre-Event Cadence can drive more sign-ups and maximize your event's success. Here’s how you can do it:

Best Practices:

• Target prospects you want to meet with, or are in a deal cycle with. If the event is in-person, target geographically.
• Use Automation Rules to trigger leads directly into your Pre-Event Cadence.
• Assign leads to the rep who owns the account. This will help inform their overall account strategy.
• Create Pre-Event Cadences as Team Cadences for every event. Share with Sales to drive usage.

Here’s a look at a Pre-Event Cadence:

Have any go-to strategies for boosting event attendance? We want to hear them! Share your pre-event strategies in the comment section. 

#EventSuccess #SalesloftTips #Strategy

Additional Resources

Check out our knowledge base to learn how to:

• Create an Automation Rule
• Learn more about a Team Cadences
• Create a Cadence