I tend to start off outbound cadences with text emails and then during the cadence steps add links. I Get good views but wanted to get feedback from others on what works best for them with building out cadences targeting new prospects.
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To link or not link that is the question
+1Best answer by SWaldman
Hey
I typically suggest customers keep the first email to under 100 words and that you have only one, clear call to action or question.
You might also test 1 cadence where the first step is a call and the second (on the same day) is an email and second Cadence with the email first and call second. We’ve found depending on your market/product/geography one way tends to over perform the other. You can just copy the Cadence so essentially they are the same outside of the first and second step - that way you can best judge which way works better for your prospects.
Hope that helps!
+1Hey
I typically suggest customers keep the first email to under 100 words and that you have only one, clear call to action or question.
You might also test 1 cadence where the first step is a call and the second (on the same day) is an email and second Cadence with the email first and call second. We’ve found depending on your market/product/geography one way tends to over perform the other. You can just copy the Cadence so essentially they are the same outside of the first and second step - that way you can best judge which way works better for your prospects.
Hope that helps!
+1Thanks everyone. I am a fan of using variants and they tend to put me on the right path. Good to know I am on the right track. Appreciate the guidance
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