Hey ​@Adam! 

This is a great question and we recommend creating a Cadence Committee. 

These include Sr Rep or Rep(s) who have knack or interesting writing emails, Manager and someone from Product Marketing. 

This tends work back because it helps to create a feedback loop and Product Marketing can give insights around how things are being positioned in the market, upcoming events, etc. 

Some ideas:

Define purpose/goals of the cadences, identify who should be involved, collaborate on content, identify trackable metrics and regularly review and adjust the content (our teams at Salesloft tend to do this every Quarter)

This structure could be replicated across teams, regions etc.

This is a great article that you might also find helpful! 

Hey ​@Adam - I think this is a great question. I have a team of 7-10 users and I’m the one that creates the Team Cadences in English, however we have a global team so the individual BDRs translate into their local languages (which in theory makes them Personal Cadences).

I’m making a push internally to create a cross-functional Messaging Team with participants from Sales, Sales Engineering, Customer Success, Marketing, and Product Marketing.

With all that being said, I do see importance and value in allowing the BDRs some flexibility in personalizing the opening and closing of the emails if it aligns better with their style - but the core messaging should remain the same.