A/B Testing, also known as split testing, is like a friendly competition between two versions of a webpage, email, or marketing asset. Imagine creating two different pitches and seeing which one your audience loves more. By showing version A to one group and version B to another, you can compare the results to see which one gets more engagement, clicks, or sales.

For sellers, incorporating A/B testing into your Cadence workflow allows you to make data-driven decisions, understand what really resonates with your customers, and fine-tune your strategies for maximum impact. 

Before you dive into A/B testing and add experiments across your cadences, there are methods you should consider to gain the most value from split testing, like only testing one piece of criteria at a time instead of 10. We get it, testing 10 things at once sounds efficient, but you’ll be left guessing what your winning criteria item was. 

Here’s a look at best practices that show you how to use A/B Testing in your process and the types of criteria you can test:

Check out our KB article to learn how to add A/B testing to cadences.