Sara here, Enterprise Customer Manager going on 4 years here at Salesloft.
Leveraging Salesloft analytics effectively can provide valuable insights into prospect engagement, campaign effectiveness, and team productivity. However, making the most out of these analytics requires understanding what metrics to focus on and how to apply the insights to drive success.
Recently we updated our in-app analytics moving to something our team calls the Analytics Hub. One of the many changes the team made was that there are no more resetting filters every time you open a new report. Your date and user filters remain set across all reports.
One of the tabs I like to focus on when speaking with customers is called Content Performance - This helps teams understand how specific content is performing with prospects. It answers questions about Cadences, Plays, and email templates. Other tips I like to share are:
- Edit Columns - so you can easily see the data that’s most important to you and your team
- In Filters there is one called Name and this refers to the name or name(s) of specific team cadences and allows you to isolate insights based on specific cadences so you can see how they stack up against each other
- Hit save! So you can quickly go back to that same view
Does your team use in-app analytics? If so, what’s your favorite report and how does your team use that information?