You’re reviewing your latest cadence performance and notice that some emails bounced back. These emails didn’t reach your contacts, meaning valuable communication hit a roadblock. Instead of letting these bounces disrupt your engagement, set up a Data Hygiene Cadence to re-engage bounced contacts, update their information, and keep your pipeline in top shape.

Step 1: Build a Data Hygiene Cadence to address Bounced Contacts

To begin, create a Data Hygiene Cadence specifically designed to capture and manage contacts with bounced emails. Unlike your usual prospecting cadences, this cadence is geared toward improving the quality and accuracy of your contact data. 

In this cadence, start with one "Other" step. This step will prompt you to search for an accurate email address and update the contact’s information so you can get back to engaging them.

Your follow up steps will include other methods to contact the Person, like phone, social media, or even old fashioned mail.

Step 2: Automate the Removal of Bounced Contacts

Work with your admin to set up a Bounced People Removal automation rule. 

This rule automatically removes any contacts with bounced emails from their current cadences. To make the process even smoother, have the admin set the rule so bounced contacts are removed from the former cadence AND added to your “Data Hygiene Cadence”nfreeing you to focus on verified contacts without worrying about outdated or inactive emails. This automation also helps protect your sender reputation, keeping your engagement on track without affecting your email deliverability.

Step 3: Verify and Re-Engage

When the Data Hygiene Cadence prompts you to review a bounced contact, take the time to research and verify their email address. Once updated, you can seamlessly add them back to the appropriate cadence so they can resume from where they left off, ensuring they stay connected to your messaging. This step not only optimizes your data but also keeps your engagement aligned and uninterrupted.

By setting up a Data Hygiene Cadence focused on identifying and managing bounced contacts, you keep your data current, protect your sender health, and ensure every message reaches an engaged audience.

How do you identify Bounced Contacts? Share your strategies in the comments!