Salesloft Cadences help streamline your sales process, but the real magic happens when you dive into the analytics. 

By analyzing your Cadence performance, you can refine your strategy, boost engagement, and ultimately, close more deals.

Here's how to make the most of your Salesloft Cadence analytics:

1. Set Goals to Guide Your Analysis

Before you start analyzing metrics, you’ll want to set clear objectives. Whether you’re looking to generate leads, nurture prospects, or close deals, defining your team’s objectives will guide your analysis and help you focus on the most relevant metrics. 

You can leverage Salesloft Coaching to define and set clear goals for your team. Then, use those goals to analyze and gauge Cadence performance. 

Tip: Align your Cadence goals with broader organizational objectives to ensure consistency and focus.

2. Monitor Key Performance Metrics

Salesloft offers a wealth of data, but each metric offers insight for a different use case. 

To gauge the effectiveness of your Cadences, focus on these key performance indicators (KPIs):

• Open Rates: Measure the effectiveness of your subject lines and timing.
• Click-Through Rates (CTR): Evaluate the engagement level of your content.
• Reply Rates: Understand how compelling your messaging is.
• Bounces: Identify issues with your email list or targeting.

Tip: Track these metrics over time to identify trends and areas for improvement.

3. Segment Your Analysis

Different prospects respond differently, so segmenting your analysis by factors like industry, role, and deal stage can provide deeper insights. This allows you to tailor your Cadences more effectively to each segment's unique needs.

Tip: Use Salesloft's filtering options to analyze specific segments and customize your Cadences accordingly.

4. Compare Cadence Performance

If you’re running multiple Cadences, compare their performance to see which ones are driving the best results. Look for patterns in successful Cadences, such as subject lines, content types, and timing, and replicate these in underperforming ones.

Tip: Regularly A/B test different elements of your Cadences to find out what works best for your audience.

5. Review Drop-Off Points

Identify where prospects are dropping out of your Cadences. High drop-off rates at specific steps might indicate a need for adjustment in messaging, timing, or content.

Tip: If a particular step consistently causes drop-offs, experiment with different approaches, like adjusting the messaging or changing the touchpoint type.

6. Incorporate Team Feedback

Your team is on the front lines of engagement, so their insights are invaluable. Regularly gather feedback on Cadence performance and incorporate it into your analytics review process.

Tip: Create a feedback loop where your team can easily share insights, successes, and challenges related to specific Cadences.

7. Optimize for Timing and Frequency

Timing can make or break a Cadence. Use analytics to identify the optimal days and times to engage with prospects. Similarly, review the frequency of touchpoints to ensure you’re not overwhelming your prospects.

Tip: Test different timing strategies and adjust based on what works best for your target audience.

8. Leverage Automation Insights

Automation features can save time, but it’s crucial to monitor how these automated steps perform. Assess whether automation is helping or hindering your engagement efforts.

Tip: Regularly review automated steps to ensure they’re delivering the desired outcomes and adjust as needed.

9. Regularly Review and Adjust

Cadence analytics should be reviewed regularly—monthly at a minimum. This ongoing review process allows you to stay agile, making adjustments as needed to keep your Cadences performing at their best.

Tip: Schedule regular check-ins to review Cadence analytics and make data-driven decisions.

By following these best practices, you can turn your Salesloft Cadence analytics into actionable insights that enhance your sales strategy and drive better results. Regularly analyzing and optimizing your Cadences will help you stay ahead of the curve and continuously improve your sales engagement.

Additional Resources

Check out our knowledge base to learn how to:

• Salesloft Analytics Layout
• Cadence Step Analytics