For years Salesloft users have leveraged Cadences to create consistent workflows. With Cadences alone, we’ve seen our customers increase outbound engagement.
Now, we’re still a huge fan of Cadences, so we had to ask ourselves, how can we make this even better?
Answer: Plays
Salesloft Plays use the actions from a potential buyer to prompt user actions. When you leverage Plays and Cadences together, you produce a complete workflow.
Here are some examples of Cadences and Targeted Plays to enhance your existing Cadence workflows:
1. Lead Nurturing Cadence with Targeted Play
Implement a nurturing cadence to automate follow-ups with cold leads. When a lead interacts with your content—like clicking a link or downloading a resource—trigger a Play that sends a personalized email. Highlight how your solution meets their specific needs based on their activity, keeping your outreach relevant and engaging.
2. Multi-Touch Cadence with Persona-Based Play
Utilize a multi-touch cadence incorporating emails, calls, and social interactions. Integrate Plays that tailor messaging for different personas. For instance, send technical details to IT professionals and ROI-focused content to executives. This ensures that each prospect receives the most relevant information for their role, enhancing engagement.
3. Re-Engagement Cadence with Account-Specific Play
For leads that have gone cold, set up a re-engagement cadence to reintroduce your solution over a few weeks. Pair this with a Play that includes account-specific case studies or testimonials, demonstrating how similar companies have benefited from your offering. This approach makes your outreach more compelling and relevant.
4. Event Follow-Up Cadence with Custom Play
After a trade show or webinar, deploy a follow-up cadence to reach out to attendees. Trigger a Play that includes personalized content, such as a recap of the event or a link to a recording. Tailor the message to reference their specific interests or questions from the event, ensuring a meaningful follow-up.
5. High-Priority Cadence with Deal-Specific Play
For high-priority leads or opportunities, use a fast-track cadence that focuses on rapid follow-ups. Integrate a Play that provides deal-specific content, like a customized proposal or pricing options. This ensures your outreach is timely and aligned with the current stage of the deal.
By combining the automation of Cadences with the personalization of Plays, you streamline your sales process, making your engagement more efficient and tailored to your prospects' needs.
Additional Resources
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